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  • Overview
  • Workshop
  • More Information


Digital Radio’s “Program Associated Data” (PAD) is a relatively new multimedia distribution channel now available for all public radio stations broadcasting on HD Radio, or at least radio broadcast data services (RBDS).

NPR's activity under the CPB PAD grant has focused on:

  • Complementing the PAD/PSD activities recently completed by PRI
  • Furthering network-distributed PAD for the public radio system's most listened-to programs
  • Instituting Vendor Relationship Management (VRM) to influence receiver manufacturers to deploy improved PAD designs to better serve the public radio audience
  • To document and demonstrate station-level baseline PAD implementation, and the economics of those activities for all public radio stations
    • NPR Labs PAD Software


The September 2007 PAD Workshop was a great success - with the agenda Adobe PDF icon as your guide, explore the presentations.

Welcome and Overview (listen)

    Mike Starling

PAD-RBDS Harmonization and PB Core (listen)

David H. Layer - IBOC and RDS PAD HarmonizationAdobe PDF icon
Dan Mansergh - PBCore Fundamentals Adobe PDF icon

PRI PSD Study (listen)

Roger Gomoll, Public Radio International, Minneapolis
Jobie Sprinkle, WFAE, Charlotte
Paul Stribling, WFAE, Charlotte
Chuck Leavens, WDUQ, Pittsburgh

The European PAD Experience (listen)

Matthew Honey - European Experience Adobe PDF icon

PAD Distribution for NPR Programming (listen)

Matt Burrough - NPR PAD Distribution Adobe PDF icon

NPR Labs PAD Study Findings (listen)

Mike Starling - NPR PAD Study Adobe PDF icon

PAD Applications in Action (listen)

Jim Roberts - PAD Applications Adobe PDF icon
Scott Martin - PAD/PSD Application Adobe PDF icon

HD Radio E-Commerce (listen)

Scott Jordan - iTunes Tagging Adobe PDF icon

Wrap Up

Workshop Summary Adobe PDF icon

Reports and More Information

PAD Final Report

More PAD Information

Public Radio Consensus PAD Principles

Available PAD Tools

Industry Developments of Significance